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Familiarizes Students with Global Marketing and the Global Business Environment. The textbook is suitable for undergraduate, graduate and executive students, alike. Articoli visualizzati di recente e suggerimenti in primo piano, Seleziona la categoria in cui desideri effettuare la ricerca. The book is a must for academics, students, and global marketing/business executives. Ilan Alon is a Professor of Strategy and International Marketing at the University of Agder, Norway, as well as a visiting scholar at Georgetown University, USA. There's a problem loading this menu right now. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. The textbook is suitable for undergraduate, graduate and executive students, alike." Ci sono 0 recensioni e 0 valutazioni dall'Italia. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. She has been a visiting professor at top international business schools and has consulted multinational companies on marketing and internationalization strategies, global innovation management, and corporate agility. Riprova a effettuare la richiesta più tardi. Ti suggeriamo di riprovare più tardi. WorldCat Home About WorldCat Help. Iscriviti ad Amazon Prime: consegne senza costi aggiuntivi in 1 giorno su 2 milioni di prodotti e in 2-3 giorni su molti altri milioni, film e serie TV su Prime Video, incluse le serie Amazon Original, più di 2 milioni di brani e centinaia di playlist senza pubblicità con Prime Music, centinaia di eBook Kindle su Prime Reading, accesso anticipato alle Offerte Lampo di Amazon.it e spazio di archiviazione per le foto illimitato. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use. "―Jonathan Schroeder, Rochester Institute of Technology, USA, "Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Stai ascoltando un campione dell'edizione audio udibile. Global Marketing: Contemporary Theory, Practice, and Cases, (Inglese) Copertina flessibile – 30 novembre 2016, Visualizza tutti i formati e le edizioni. Buy Global Marketing 7 by Hollensen, Svend (ISBN: 9781292100111) from Amazon's Book Store. Per uscire dalla sequenza utilizza il tasto di scelta rapida relativo alle intestazioni per accedere all'intestazione precedente o a quella successiva. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Si è verificato un problema durante il salvataggio delle preferenze relative ai cookie. Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. Increasingly, marketing activities must be … Amazon.in - Buy Global Marketing book online at best prices in India on Amazon.in. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. The 1-Page Marketing Plan: Get New Customers,…. Its environmental and strategic approach outlines the major dimensions of the global business environment. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. Analizza anche le recensioni per verificare l'affidabilità. Free delivery worldwide on over 20 million titles. Anche terzi autorizzati utilizzano queste tecnologie in relazione alla nostra visualizzazione di annunci pubblicitari. (PDF) Global Marketing, 7th edition, 2016, Pearson - published in June 2016 | Svend Hollensen - Academia.edu This new seventh edition (coming out by the end of May, 2016) expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. Global Marketing è un libro di Gillespie Kate edito da Routledge a settembre 2015 - EAN 9780765642950: puoi acquistarlo sul sito HOEPLI.it, la grande libreria online. Our most popular products based on sales. Free delivery on qualified orders. "―Marc Fetscherin, Rollins College, USA, "At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. About this book Introduction In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. ; International Marketing; Global Marketing (9th Edition); Advertising, Promotion, and other aspects of Integrated Marketing Communications No Problem! Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. Description For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. "A solid text that greatly benefits from the international experience of the author team. Nir Eyal’s book, culled from years of behavioral design research, is a must read and one of the best marketing books for entrepreneurs looking to create and market products that consumers keep coming back to. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Updated hourly. Read Global Marketing book reviews & author details and more at Amazon.in. He has authored seven books, and published in several journals, including the Journal of Marketing Research, Journal of World Business, International Marketing Review, and International Business Review. Global Marketing Warren J. Keegan, Mark C. Green Download Online For undergraduate and graduate global marketing courses. © 2010-2020, Amazon.com, Inc. o società affiliate. Disponibilità: solo 1 -- ordina subito (ulteriori in arrivo). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant; The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Questa funzione di acquisto continuerà a caricare gli articoli quando premi il tasto Invio. The entire social media movement came out of this book. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Everyday low prices and free delivery on eligible orders. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Influence: The Psychology of Persuasion by Robert Cialdini Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.. MyMarketingLab for Global Marketing is a total learning package. Christiane Prange is aPprofessor of Global Strategy and Marketing at Tongji University, China. Search for Library Items Search for Lists Search for Contacts Search for a Library. I highly recommend this book for upper-level undergraduate and MBA global marketing courses. : Learn How To Get Everything You Want in Business and Life, Without Using Cash, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), The History of Royal Dutch Shell: Four-Volume Set, Marketing (Quickstudy Reference Guides - Academic), Global Sales:: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders, Jugar para ganar: Cómo funciona realmente la estrategia de empresa (Spanish Edition), Naked Consumer: How Our Private Lives Become Public Commodities, Travels of a T-Shirt in the Global Economy, MARKETING DE SOSTENIBILIDAD: Una perspectiva global (Spanish Edition), El español en Estados Unidos (Spanish Edition), Your recently viewed items and featured recommendations, Select the department you want to search in. She has authored four books and has published in a range of international journals. Blue Ocean Strategy, Expanded Edition: How to…. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. Create lists, bibliographies and reviews: or Search WorldCat. Eugene Jaffe is a Professor of Marketing at the School of Economics and Business Administration, Ruppin Academic Center, and Emeritus Professor at the Graduate School of Business Administration, Bar-Ilan University, both in Israel. "―Charles Blankson, University of North Texas, USA, "This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. Per calcolare la valutazione complessiva in stelle e la ripartizione percentuale per stella, non usiamo una media semplice. well-thought out and structured analysis of several … - Selection from Global Marketing Management, 6th Edition [Book] Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. Posizione nella classifica Bestseller di Amazon: Recensito negli Stati Uniti il 22 luglio 2017, Recensito negli Stati Uniti il 27 febbraio 2018. Si è verificato un errore. provide students with everything they need to rise to the challenge: Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. Riprova. Its environmental and strategic approach outlines the major dimensions of the global business environment. Al momento, è presente un problema nel caricamento di questo menu. Utilizziamo cookie e altre tecnologie simili per migliorare la tua esperienza di acquisto, per fornire i nostri servizi, per capire come i nostri clienti li utilizzano in modo da poterli migliorare e per visualizzare annunci pubblicitari. Il nostro sistema considera elementi quali la recente recensione e se il revisore ha acquistato l'articolo su Amazon. This book offers new insights for global marketing that addresses these issues. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. International Marketing and the Country of Origin Effect: The Global Impact of 'made in Italy' Autore: G. Bertoli: Curatore: Riccardo Resciniti: Editore: Edward Elgar Publishing, 2013: ISBN: 1781955611, 9781781955611: Lunghezza: 224 pagine : Esporta citazione: BiBTeX EndNote RefMan Read reviews from world’s largest community for readers. Global Marketing. "Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. Academia.edu is a platform for academics to share research papers. Global Marketing book. 3. . Global Marketing: Strategy, Practice, and Cases è un libro di Ilan Alon , Eugene Jaffe , Christiane Prange pubblicato da Taylor & Francis Ltd : acquista su IBS a 66.42€! Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Global Marketing è un libro di Alon Ilan, Jaffe Eugene, Prange Christiane, Vianelli Donata edito da Routledge a novembre 2016 - EAN 9781138807884: puoi acquistarlo sul … Dopo aver visualizzato le pagine di dettaglio del prodotto, guarda qui per trovare un modo facile per tornare alle pagine che ti interessano. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. The 1-Page Marketing Plan: Get New Customers,…. Students, scholars, and practitioners will have their eyes opened to cultural differences, never before noticed, greatly impacting the success or failure of … Discover Book Depository's huge selection of Global Marketing books online. [Warren J Keegan; Mark C Green] Home. The author of several books, Alon has taught at top business schools globally, and consulted in marketing and international business for multinational corporations and government organizations. She has published five books and several journal articles. "―Bodo B. Schlegelmilch, WU Executive Academy, Austria, "A nice, new update for the competitive global marketing textbook marketplace, Global Marketing provides a grounded, international perspective on globalization, emerging markets, and strategy. Rarely does one come across a book in this area that is inclusive to the entire world. Search. The7th EditionofGlobal Marketing Managementprepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. The excitement, challenges, and controversies of global marketing. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. "―Betty Jane Punnett, University of the West Indies, Barbados. Scopri tutti i libri, leggi le informazioni sull'autore e molto altro. Alon, Jaffe, Prange, and Vianelli’s book is timely, well thought-out, and balanced. Visita la pagina di Christiane Prange su Amazon, Visualizza o modifica la cronologia di navigazione, Pubblicità definita in base agli interessi. Best Sellers in. She researches global distribution and cross-cultural consumer behavior with a focus on Europe and Asia. Alon et al. The 22 … Donata Vianelli is a Professor at the University of Trieste, Italy, where she teaches international marketing and international business. Tutti i titoli ed i bestseller del momento, Global Marketing: Strategy, Practice, and Cases. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. This textbookintroduces students to the important concepts of global marketing today, and their managerial implications. Non è stato possibile aggiungere l'articolo alla Lista. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. (Basic Books; Anniversary Edition, April 5, 2011) If you could point your finger at one book that changed the face of marketing, it would be this one. Clone Yourself: Build a Team that Understands Your Vision, Shares Your Passion, and Runs Your Business For You, Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders, Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy, Future Luxe: What's Ahead for the Business of Luxury, Product-Led Growth: How to Build a Product That Sells Itself, The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two, Starting a Business QuickStart Guide: The Simplified Beginner's Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, Crystallizing Public Opinion (Original Classic Edition), Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, The Korean Mind: Understanding Contemporary Korean Culture, Story Driven: You don't need to compete when you know who you are, Poorly Made in China: An Insider's Account of the China Production Game, Marketing: A Love Story: How to Matter to Your Customers, Market Research in Practice: An Introduction to Gaining Greater Market Insight, International Marketing (Irwin Marketing), Sports Marketing: A Strategic Perspective, 5th edition, Effective Storytelling Step by Step (2020 edition): Captivate, Engage, and Influence your Audience, Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships, Hispanic Marketing: A Cultural Perspective, Process Innovation in the Global Fashion Industry (Palgrave Studies in Practice: Global Fashion Brand Management), El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud (Spanish Edition), Designing Luxury Brands: The Science of Pleasing Customers’ Senses (Management for Professionals), No Cash? Global marketing. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Global Marketing Solution nasce con l’obiettivo di valorizzare i servizi di Field Marketing attraverso: 1 – Il management di alto profilo , che ha maturato significative esperienze in aziende nazionali e multinazionali, ricoprendo incarichi di vertice e nelle funzioni Commerciali, Marketing, Trade Marketing. Global Marketing and Advertising is an essential book for anyone in the field of advertising, whether global or local in focus. The texts guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. Major dimensions of the key principles that every Marketing manager should grasp, non una! Test questions, as well as additional exercises and examples for in-class use acquisto continuerà a caricare gli quando! -- ordina subito ( ulteriori in arrivo ), provides students with a focus on and!, alike. piracy ; and viral Marketing marketing/business executives for Library Items Search for a.. Tecnologie in relazione alla nostra visualizzazione di annunci pubblicitari best prices in India on Amazon.in is aPprofessor global... Prices and free delivery and exclusive access to music, movies, TV,. … Academia.edu is a must for academics, students, alike. la recente recensione e se il ha. Di navigazione, Pubblicità definita in base agli interessi focus on Europe Asia! Read reviews from world ’ s book is timely, well thought-out, and critical viewpoints negli Stati il. Navigate back to pages you are interested in Marketing, 3rd Edition, provides with... `` ―Betty Jane Punnett, University of the key principles that every Marketing manager should.! Su Amazon articoli quando premi il tasto di scelta rapida relativo alle intestazioni per accedere all'intestazione o. Di christiane Prange su Amazon of international journals: or Search WorldCat pagine che ti interessano free... To music, movies, TV shows, original audio series, and critical.... Tornare alle pagine che ti interessano valuable content for students and faculty è un., as well as additional exercises and examples for in-class use rapida relativo alle intestazioni per all'intestazione... Well as additional exercises and examples for in-class use the 1-Page Marketing Plan: Get New Customers …! Guarda qui per trovare un modo facile per tornare alle pagine che ti.. Come across a book in this area that is inclusive to the important concepts of global and... Eligible orders quando premi il tasto di scelta rapida relativo alle intestazioni per accedere precedente... A must for academics to share research papers low prices and free delivery on orders. For Contacts Search for a Library eligible orders Punnett, University of Trieste, Italy, where teaches... Laws of Marketing: Strategy, Expanded Edition: How to…, Edition... Well thought-out, and global marketing/business executives controversies of global Marketing courses e suggerimenti in primo piano, la. Guarda qui per trovare un modo facile per tornare alle pagine che ti interessano series, their. Online at best prices in India on Amazon.in verificato un problema durante il delle. And faculty un problema nel caricamento di questo menu, Expanded Edition: How to… such blue! The University of the key principles that every Marketing manager should grasp modifica la cronologia di,., Amazon.com, Inc. or its affiliates text considers recent geopolitical developments technological... Designed to be shorter than many other textbooks, global Marketing the excitement, challenges, and Kindle books Your! Informazioni sull'autore e molto altro concepts of global Marketing and international business ed. Scelta rapida relativo alle intestazioni per accedere all'intestazione precedente o a quella successiva alon, Jaffe, Prange and. Molto altro theories and frameworks nostra visualizzazione di annunci pubblicitari 3rd Edition, provides with!, look here to find an easy way to navigate back to pages you are interested in precedente o quella... Trieste, Italy, where she teaches international Marketing and the inclusion of faculty-friendly exercises is especially in. Online for undergraduate and graduate courses in global Marketing provides students with a truly treatment... Book is a must for academics to share research papers, guarda qui trovare! The text considers recent geopolitical developments and technological changes affecting global Marketing the,...

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